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How to answer the “Why ISB” in your ISB application

A common essay question ISB asks the applicant (in one form or another) is “Why MBA?” and “Why ISB?”. While everyone has his/her own motivations for applying to an MBA program, there are some common reasons for choosing ISB. Some of the major ones are elucidated below:

  • The Network: The ISB network is the biggest asset you will take away from ISB. With over 7,000 alumni spread across the globe, the network helps you connect with industry stalwarts across consulting, financial services, Private Equity, IT, startups, and the list goes on. Given that the essays are read by ISB alumni, it is imperative to mention this point as they would undoubtedly understand the value of the ISB network. Therefore, this is a must-have in your application essay.
     
  • The Faculty: With the best faculty from top B-schools (such as Harvard, Wharton and Kellogg) taking courses at ISB, along with some renowned names as in-house faculty, this is surely one of the top reasons to go to ISB. Some professors such as Jag Mohan Raju (Marketing), Robert Stine (Statistics) and Prashant Kale (Strategy) are “gurus” of their field and are known across top academic circles all over the world.
     
  • Diversity: The class at ISB is generally more diverse than other B-schools in India. With an average work experience of 4-5 years, the class includes doctors, journalists, media professionals, ex-army personnel, chartered accountants, commerce graduates and IIT engineers. Diversity is the X-factor that differentiates ISB from other top B-schools in the country and should be covered in your essay
     
  • Brand ISB: Despite being a young school, ISB is already a brand and is counted amongst the top 30 B schools in the world (according to Financial Times 2016 Global Business School Rankings). The brand is recognized across the globe and opens a lot of doors which would otherwise be closed for you
     

Overall, the essays are a very important component of your ISB application. They are your ticket to the interview and can make or break the deal. As the most commonly asked questions, “Why ISB” and “why you” (answered here) deserve a lot of your time. Ensure you give them the due and come up with a well-drafted application.

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